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 The main purpose of the design is to attract attention, give a professional image and support the message you are trying to convey in writing.
There are arguments for doing the design in-house. However Web page design is a very specialised area. It is a cross between graphic design, programming, copywriting and direct marketing. It is difficult enough trying to find an agency with these skills, let alone finding the talent in-house. If your web site is going to become a major focus of your business, then it may be worth considering hiring someone full-time with the necessary skills. However, it is probably more cost effective to use an agency. Badly designed sites reflect badly on your business. Even if the site looks presentable - unless it follows the rules of web marketing, image handling, copywriting and the many other aspects of web development - it will not do its job. As we have already mentioned. The reason that design is more important than in conventional direct marketing is because people are choosing to visit your site and paying phone charges for the privilege of doing so. By providing them with a visually attractive, entertaining and informative site, they will be sure to return. In fact people will revisit a well designed and interesting site for these factors alone. If you are providing photos, choose those that are interesting and inspiring. If you already have a connection to the Internet, you can visit the photo libraries listed below and choose photos you like. |
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Digital Media Solutions Ltd New Media House, 60 Vale Drive, Chatham, Kent, United Kingdom, ME5 9XB. Tel: +44 (0)1634 304291; Fax: +44 (0)1634 310790 |
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