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 Prepare
a design brief detailing exactly what you want to achieve from
your site.
- Prepare
the copy or text for your site. This should be written using direct
marketing copywriting techniques either by yourself or the agency
- Select
images for your site. These can be existing photos or chosen from
an online photo library.
- Choose
a direct marketing orientated web developer.
- Submit
your site to the 6 top search engines & directories. Yahoo,
Infoseek, Excite, Alta Vista, Web Crawler and Lycos.
- Use
web marketing strategies to attract visitors to your site such
as reciprocal links, direct email, newsgroup and listserve postings
etc.
- Combine
online marketing with conventional promotion such as direct mail,
advertising and include your web site address on all business
correspondence
- Include
an online form for your prospect to respond to your offer. Either
to place an order or request more information.
- Build
up a database from enquiries. Offering a free report on the subject
of your products or services that can be downloaded, is a good
way to build up a database of qualified prospects.
- Email
your database regularly to keep them informed of new developments
and offers. Alternatively produce an online newsletter for the
same purpose.
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