The main purpose of the design is to attract attention, give a professional image and support the message you are trying to convey in writing.

There are arguments for doing the design in-house. However Web site design is a very specialised area. It is a cross between graphic design, programming, copywriting, brand building and direct marketing. It is difficult enough trying to find an agency with these skills, let alone finding the talent in-house. If your web site is going to become a major focus of your business, then it could possibly be worth considering hiring a full-time team with the necessary skills. However, it is probably more cost effective to outsource the work to an agency.

It is vitally important to hire professionals - badly designed sites reflect badly on your business. Even if the site looks presentable - unless it follows the rules of web marketing, image handling, copywriting and the many other aspects of web development - it will not do its job properly.

Presenting your goods and services in the most appealing way that will generate a response from potential customers is a very specialised skill which we are very good at ...

We are able to provide cutting edge web site design that uses advanced information architecture and third generation design. Online marketing begins with the initial concept and design of your site. This is far more than just reflecting your marketing strategy. Your site design is an integral part of the marketing process. This is achieved by incorporating direct response techniques; relationship marketing and consumer psychology in to your site. This results in a third generation site that will; entice visitors back again and again; build a community; develop brand loyalty and nurture a long term relationship that will turn a regular visitor into a valued customers.

Whereas most agencies are only interested in making your site look good, we set higher goals. We design sites that not only project a professional image but also serve a specific marketing purpose. This is achieved by combining cutting edge design with advanced marketing and relationship buildings techniques.

For instance our best package is the Theme Site. This takes advantage of the most effective use of the Internet for your business. First of all, the latest search engine technologies that are just being developed, take advantage of a site theme e.g. a single subject matter, with related sub sections. E.g. a site focusing on office equipment would have subsections consisting of photocopiers, computers, facsimiles, printers etc. The site would include a news section and an articles section. These 2 areas allow new content to be added, that can be optimised to achieve top search engine positions and offer additional means of publicity in their own right. For instance, the articles would be submitted to targeted email newsletters which is a highly effective form of promotion. The news items could be distributed by email or fax to online and off-line media as a press release, with further information available on the web site. There would be a links section that would act as a resource to related information on the net. The sites in this section would reciprocate by adding a link to your site, thereby driving traffic back to you,

This is just a brief example but you get the idea. When all of this is wrapped up with an effective professional design that directs visitors through your site and gets them to take action you have a highly effective tool. This doesn't even include the many other uses of your site such as a customer services centre where prospective clients can call you direct from your web site; online market research; dealer networks and the many other amazing ways your business can can benefit from the web.

As you can see - web site design is far more than just creating a nice looking design, although that is still a vital element. There are so many components that have to fit together and the site has to do the job of directing visitors through the site so they get the information they need, take the action you want without becoming overwhelmed or lost.